It all started with Johanna—a visionary entrepreneur and avid traveler—who spent years exploring Europe, only to find herself frequently disappointed by the inconsistency in short-term rentals. The culprits? Subpar design, inconsistent service, and, most critically, a lack of cleanliness. She knew these weren’t small details—they were the foundation of genuine hospitality and a truly great guest experience.

The name GuestFirst reflects the core of what we stand for: hospitality at its highest standard. It represents our belief that every decision, every detail, and every service should begin with one question—What’s best for the guest? By elevating service, design, and operational excellence, we help property owners deliver stays that feel thoughtful, cared for, and consistently exceptional.

GuestFirst began as a personal project. Johanna started by transforming her own spaces into vacation rentals, driven by her passion for hospitality, design, and creating memorable experiences for travelers. But as she explored the industry more deeply, she noticed something striking: countless apartments sitting empty, property owners struggling to make their investments profitable, and short-term rental operators overwhelmed by the daily demands of operations, service, and marketing.